taking it to the next level
via Romanesko:
If you saw Control Room, Jehane Noujaim's documentary about Al Jazeera, you remember Josh Rushing, the US Marine public affairs officer who served as liaison to the Arab network. As depicted, Rushing began as a robot mouthing official platitudes and became a human being who could see the issues from other perspectives.
I wondered, as I watched the film, whether this transformation really too place or if it was in part the result of skillful editing. It gave Control Room an story arc that was almost too neat.
Looks like it was for real. Rushing has left the Marines and joined Jazeera's new English-language service. USA Today covers it:
What he hopes critics will understand, Rushing says, is that he believes he's doing what a Marine officer is trained to do.
"We're taught to 'turn the map around,'" to see things from the enemy's perspective, Rushing says. He hopes he can help people around the world see America differently, and help Americans see the world in new ways.
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