on sleaze
Ads for American Apparel just keep getting sleazier.
Do they seem especially sleazy because the chain presents itself as an alternative to exploitation of workers, yet the owner, Dov Charney, often gets his employees to "volunteer" for these cheesecake shots? Because he seems to specialize in infantilizing them, as seen here with the bubble gum? Or is it not the ads themselves, but the underlying hypocrisy of a company that says it's sweatshop free but busts union drives? Where male management is famous for having sex with female staff at every opportunity? Or maybe you don't see them as sleazy.
Background research starts here.
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